The Mills Mirror enables founders and entrepreneurs to build better, scalable, and founder-aligned companies.

Our hallmark products are free diagnostic tools that: enable founders to better understand their strengths and weaknesses (Founder Profile), surface conflict areas for co-founder teams (Co-Founder Alignment), plot out who should do what (Responsibility Mapper), and dividing equity more wisely (Equity Calculator).

We take tool requests and feedback to support founders.

Why work with us

The Mills Mirror stands out from other materials that support founders in a few key ways:

• ChatGPT: While you could prompt AI to help you figure out what to solve for, I have provided the scaffolding for you -- saving you time
• Founder Coaches: We give you self-serve tools, you follow at your pace, and put the solutions in your hands ASAP
• Incubator/Advisor/Investors: You get to avoid surfacing potentially damaging issues with a trusted source